A wildly popular viral video was produced by the Jim Henson-ites which mashes up muppet and Queen. Pretty stinkin’ fun to watch, but what eternal benefit? Some creative inspiration, yes, but really… much else?
My point is two-fold. Jim Henson was a king of brand. He had a way with characterizing the archetypal extremes of human experience into easily memorable and lovable caricatures that is an ongoing study in product name-branding. So gain from the creative style, but spit out the useless anti-God chatter. Add meaning to your characters that’s both memorable (like the Muppets) and brings the Word of Yeshua (in Hebrew, our Savior’s name means “salvation!”) to a spirit-starved world.
Make video filled with meaning that people can build their lives on. The Hebrew Scriptures uniquely provide that meaning. As substantial as the Western Stone underneath the Temple Mount, in the natural realm, and the far-superior Foundation Stone Himself, Yeshua the Messiah, in the spiritual realm, the very bedrock and cornerstone of all matter!
And the other point to consider from this video is that, although “video-conferencing” is mentioned at the end as being a waste of time, it is using a typical Frankfurt School aesthetic, in my opinion, which is to mock the truth. “Viral” videos (well-written, well-performed, well-produced video nuggets) and video-conferencing (mixed with a dash of reality-networking) can go a long, long (9.5 million views!) way towards getting the word out.
Now, granted, The Jim Henson Company is, perhaps, more skilled together than your average video-hack on Youtube, but it is still unprecedented for a single piece of video to be viewed by 9.5 million people with practically ZERO marketing budget! And the playing field is SO level now that WE can compete.
So lets!